English translation by Hugo Parker. French original. Originally published on 2022-06-15. This archive retains the observations and references of its time.
Smartphone dependence has become a real issue in everyday life. Several recent studies suggest that it is widespread and may have negative effects. Events are no exception! Guests can spend more time on their phones than listening to your headline keynote speaker. What can we do to win their attention back?
Constant phone checking: the new normal
A Deloitte survey of 2,000 smartphone users in the US found that most people checked their phones around 47 times a day. Younger users led the way, with roughly 86 checks a day.
That statistic might not keep you awake at night, but the study goes further: 90% of users look at their phones just before bed and within an hour of waking up. Perhaps that doesn’t surprise you…
Is smartphone dependence bad for you?
There are two sides to the debate about its effects on our lives. Some argue that we’re losing the ability to communicate face to face, while others believe technology helps us communicate more and in different ways. The same goes for productivity: are we less productive, or more productive thanks to technology? The debate could go on forever!
Your mobile companion
When it comes to indispensable technology, the smartphone is undoubtedly one of the first things people take with them. Apps allow us to do almost anything on it.
For event producers, apps have almost completely replaced the old ring binder. Instant access to statistics, attendee information and schedules makes our work faster and more efficient than ever.
One of the biggest distractions
Useful as the smartphone is, it can also cut users off from what’s happening around them. That’s especially true at events.
Even guests who film, tweet or post on Instagram can lose track of the event because they only experience it through their phone’s lens. How can event managers hold their attention without banning smartphones?
Use the smartphone as a participation tool
One way to manage people’s attachment to their phones is to make the devices part of the event and its agenda.
Gamification can be a good way to engage attendees through their smartphones.
Dedicated event apps can also offer live polls, attendee matching and live chat.
Conclusion
Smartphone distraction can weaken audience engagement if you do nothing to address it. Find a useful role for the phone that reduces casual browsing and increases participation in the event.
Good luck!
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