Le Covid m’a tué… enfin ma motivation et ma créativité…

Pour ceux qui me suivent, vous avez remarqué que je n’ai plus rien posté sur le blog depuis Avril 2020 et la même chose avec Instagram! Au début de la pandémie, je pensais que ne pas voyager et ne plus organiser d’événement allait booster ma créativité et booster le nombre de contenu créé sur mon blog….

Cela fait deux ans et j’ai assez de recule pour dire que cette période a été une des plus dur en terme de motivation et de créativité de ma vie. Et je m’estime néanmoins chanceux car je n’ai pas été atteint pour ce virus et je n’ai pas perdu de proches.

Cependant, cette période m’a permis de me rendre compte à quel point la motivation et la créativité doivent être travaillée quotidiennement pour ne pas disparaître!

On est, aujourd’hui, juin 2022 et je peux vous dire que je ne suis pas revenu à mon niveau de motivation de début 2020! Pas besoin d’être psychologue pour comprendre pourquoi… On ne sort pas de cette crise, les restrictions sont toujours là malgré l’effort collectif et la vaccination, les tensions entre vaccinés et non-vaccinés est de plus en plus forte et je pense qu’économiquement, nous n’avons pas encore touché le fond (loin de là).

Professionnellement, 2021 a été une année extrêmement frustrantes car il était impossible de planifier à plus de deux semaines. Dès lors, il était impossible de créer un planning événementiel de qualité pour cette année. Le résultat? Beaucoup de last minute, de stress, de frustration, de plan B-C-D-….Z, mais surtout rien de fun ou de fou-fou. Des webinars, des webinars et encore des webinars avec Webex.

Nous avons réussi à nous adapter car nous avons utiliser les dernières miettes de créativité, engrangée en 2019, pour créer notre propre studio interne. Je pense pouvoir dire que nous avons assuré et je suis très fier de ce qu’on a construit avec l’équipe. En 2020, nous avons remplacé les événements par de la video et webinars et statistiquement nous avons été aussi occupés que lors des années « classiques ». Et en 2021, nous sommes revenus à nombre d’événements physiques et virtuels acceptable mais nous avons explosé le nombre de contenus vidéo produits. Personnellement, je suis rincé :)!

Mais maintenant, « what’s next? »….. c’est là où se trouve le problème. Nous avons ce bel outil qu’est le studio mais il faut renouveler le type de contenu, le look and feel du studio (j’en n’en peux plus du background London),…

Tout ne dépend pas de mon équipe évidement mais l’attente est là. Et puis je pense que nous avons tous besoin de nouveautés pour remonter notre niveau de motivation.

Cependant, je vais conclure sur une note positive. Je sais maintenant comment je fonctionne au niveau de ma créativité et de ma motivation. Je vais pouvoir recharger mes batteries pour que 2022 soit une meilleure année que la précédente.

PS: j’espère qu’elle sera aussi plus riche en contenu sur ce blog et sur mon compte Instagram @the_traveler_marketer.

5 Ways Event Professionals Can Manage Stress During Uncertain Times

Event planning is never easy, and it’s only been made more chaotic by the current global pandemic. But it’s also an industry that trains us to deal with adversity, to be adaptable, to be resilient. Here are 5 tips to help with stress management during this uncertain time.

Pictures from Max van den Oetelaar Buym. Thank you

The coronavirus outbreak has placed an unprecedented strain on the events industry and the global economy as a whole. With about 20% of the world’s population currently in lockdown to contain the spread of the virus, it’s a stressful time for everyone.

Whether you’re scrambling to transition your event to an online platform, clashing with your insurance provider over a cancelled event, or picking up some side gigs until the industry gets back on its feet, here are five ways to manage stress and anxiety.

Get Enough Sleep

It’s no secret that sleep is essential for our bodies to function properly. Poor sleep quality can lead to increased irritability and stress levels, and getting enough sleep is key to protecting your immune system and setting yourself up to deal with challenges. If you’re feeling overwhelmed, prioritizing sleep is one of the best things you can do to manage your stress and stay healthy.

Stay Active

Exercise has consistently been shown to reduce stress, and widespread gym closures are no excuse to skimp on it. Since getting outside is impracticable for many under lockdown or practicing social distancing, an at-home workout will do the trick. Do whatever you enjoy, whether it’s HIIT, yoga, plyometrics, etc. Many of these are available for free on Youtube. Even mental activities like meditation can go a long way to keeping stress under control.

Keep Busy

A career in event planning can often mean letting self-care and personal time fall by the wayside. Now is a great time to pick up that book you’ve been meaning to read for months or to get back to cooking at home. Spending time on something you love will help you relax and take your mind off of things you can’t control.

Similarly, keeping busy is crucial. Feeling productive and getting a sense of accomplishment is an important part of life, especially for event professionals. Learn a new language, work on your web development skills, or do a little research towards fleshing out your event tech savoir. Now is the time. Focus on how to set yourself up to hit the ground running once things return to normal. Plan for a few months in isolation, and think about what you’ll have to show for the time once it’s over.

Make Time for Social Connection

The term « social distancing » is somewhat misleading — while we need to physically distance from one another, we should be prioritizing social connection now more than ever. If you’re stuck at home, and especially if you live alone, make sure you’re taking the time to regularly call or video chat with your friends and family to decompress and maintain some sense of normalcy.

Practice Gratitude

Even if the current global climate seems bleak, it’s important not to lose sight of everything you’re grateful for. Studies have indicated that gratitude can lead to greater happiness, and making a conscious effort to acknowledge what you have — even if it’s as simple as a safe place to stay and a close relationship with your family — will help you keep things in perspective and stay grounded through this strange period of time.

IN CONCLUSION

It goes without saying that there are countless more ways to deal with stress, and there’s no one solution to it. The most important thing is that you find a way to manage it that works for you, and remember that although the situation is likely to get worse in the next few months before it gets better — it will inevitably get better.

Originally published on Event Manager Blog: Link

How Will Event Planners React To The Coronavirus Crisis?

Originaly published on Event Manager blog : link 

If you have been in the event industry long enough, you may remember striking similarities between the lead up to the financial crisis in 2008 and the Coronavirus emergency. Will the industry react in the same way or will things change for good?

It is fair to say that we share a common need to talk about something else in our industry that is not the Coronavirus and the devastating effect it is having on people’s lives as well as entire business sectors.

One of the most crucial exercises if you are laid off or on furlough, are cancelling your events, or are simply staying home is to start thinking about what will happen once this crisis is over.

While in fact things look extremely awful everywhere right now, China and South Korea are giving us certainty that the emergency will peak and then end.

This is not a post on the future of events and the short- or long-term outlook. Instead, it is about a striking resemblance between the lead-up to the Coronavirus emergency and the pre-financial crisis period of 2008. It’s about how the industry will react.

If you keep an eye on what we talk about in the industry, you would know that, in 2008, the obsession of the event industry was sustainability. Technology was also on top of the list, especially virtual events, seen as a great opportunity to change the event business model for good.

The attention that the industry was giving to these topics was unprecedented. An imminent change was on the way.

Then the financial crisis hit over 2008 and 2009. Entire event departments got wiped out. Events were the first layer of fat to trim from corporate budgets. Seen as a ‘nice to have’ industry, we faced one of the most unprecedented crises of the former 50 years.

The results were devastating, and it took several years to get back on track. What happened in the meanwhile was a complete aberration of topics like event sustainability, which only started to gain steam again in the past two to three years — a cycle that peaked in 2019, when the industry was undeniably living one of the most exciting times of its existence.

How can we not see the similarities to the lead up to the current crisis?

Sustainability was Event Manager Blob top trend of the year, linked to the use of virtual tools. They anticipated a switch to virtual tools as means of inclusion, but also as a way to minimize the impact on the environment and avoid unnecessary travel.

It is legitimate to ask ourselves where the conversation will go once business as usual resumes. As for 2008, the industry was very close to making never-before-seen changes that would reshape events forever.

So what will happen now?

We have two scenarios ahead of us:

We will be in recovery mode.

The industry will try to go back to where it was. Businesses will lick their wounds and try to re-ignite growth, following the same model that brought them to success until 2019.

This essentially means that getting back to business will entail doing everything in our force to use marketing and sales to build wealth.

There is no space for change in this perspective; change will be at the bottom of the list.

This is exactly what happened in 2008 and may well happen following the crisis.

We will change priorities.

The impact that COVID-19 is having on the world is unprecedented. Many like to refer to it as uncharted territory. Some countries are facing 1,000 deaths a day.

The world will not be the same. The scar of this vile virus, obliterating entire generations, would be too deep for us to go back to the way things used to be.

Pre- and post-coronavirus age. The aftermath will be one where issues like climate change or equality (just to mention a few) will not be treated with the same superficiality with which they have been treated before — as marketing tactics more than vital elements of our industry that need undisputed attention.

This scenario advocates a stronger, united front of vocal event professionals that want to plan and produce differently. Change will be inevitable.

It seems that the industry is at a crossroads.

Take the blue pill and things will go back to normal. We will be back living our previous life, full of incredible personal satisfaction and not particularly concerned with change.

Take the red pill and embrace the emergency we are experiencing, which may be far greater in its effects than the devastation we are currently experiencing with the virus.

Matrix references aside, it is clear that, with the incredible suffering that COVID-19 is bringing to humanity, it is also forcing many sectors, including the event industry, to make key decisions that could reshape business as usual.

Where will the industry go? Will we react in the same way we did in the past? Will the way we plan events change for good?

That’s one for you to answer.